Big 5 global, formerly known as The Big 5 Exhibition, is a construction and building materials trade show that takes place annually in Dubai. Being one of the largest building and construction events in the Middle East, Big 5 Global features a wide range of products and services related to the industry. The event brings together manufacturers, suppliers, and buyers from all over the world.
Following the rebrand, The objective was to improve website that effectively showcases the benefits of exhibiting at the event and establishes trust with potential exhibitors and visitors.
Instead of emphasizing the size and success of the event, the website was designed to be exhibitor-oriented.
This included highlighting the solutions that the event could provide for companies in the construction industry.
Trust builders were incorporated into the website, including testimonials from past exhibitors and attendees,
social media presence, and the use of actual event images and press coverage.
The incorporation of trust builders helped establish credibility and trust with potential exhibitors and visitors, resulting in an increase in website traffic and exhibitor registration.